Diamonds are set to return to sale after being stripped of their original branding, as the logo will be removed from all diamonds on the market.
Diamonds will be listed on the London Stock Exchange (LSE) under the brand Diamond logo starting at 6pm on Tuesday.
The brand Diamond was first used in 2007, but has now been used by only three companies since.
In January 2017, Diamonds International announced that it would not be renewing the Diamond logo and had been selling off its remaining inventory.
On Friday, it said it was going to put the Diamond logos back on the trade shelves.
“We’re excited to see how it plays out,” said Matt Wodak, managing director at Diamonds London.
Diamonds’ logo is designed to help people understand what diamonds are, and how they have been produced.
Its design, which has been in use for over 100 years, includes a large diamond ring in a small, round shape.
According to the Diamond Association, about 70% of diamonds are now made from platinum, a metal that can be as valuable as gold.
This has led to a boom in demand for diamond jewellery, with prices at a record high, making the diamond market the world’s third largest.
Gold is still the second most popular metal after diamonds, and is the most popular of all the materials used in jewellery.